How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

© 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) Journal of Marketing Research Vol. XLIII (May 2006), 168–181 *Florian Zettelmeyer is Associate Professor of Marketing, Haas School of Business, University of California, Berkeley, and NBER (e-mail: [email protected]). Fiona Scott Morton is Professor of Economics, School of Management, Yale University, and NBER (e-mail: fiona. [email protected]). Jorge Silva-Risso is Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside (e-mail: [email protected]). The authors thank the two anonymous JMR reviewers and the late editor Dick Wittink. They also thank Eric Anderson; Severin Borenstein; Hai Che; Priya Raghubir; Jose Silva; K. Sudhir; and seminar participants at the University of British Columbia, New York University, University of California, Berkeley, the University of Southern California, and Stanford University for helpful comments. The authors are particularly indebted to Meghan Busse for extensive comments and suggestions. They gratefully acknowledge support from the Economics Program of the National Science Foundation (Grant No. SES-0111885). FLORIAN ZETTELMEYER, FIONA SCOTT MORTON, and JORGE SILVA-RISSO*